Series of custom illustrations, infographics, and social media visuals created for the launch campaign of a healthy kids’ snack brand. 2015
Marc & Fisa was a healthy snack brand for children, launched in 2015 around natural fruit and vegetable ingredients, named after the founders’ kids.
I was brought on to extend the brand’s hand-drawn-over-photography style, established on the packaging, into social media: infographics, campaign visuals, and illustrated stories explaining the nutritional benefits of ingredients like beets, broccoli, and carrots. The client provided photography of the founders and their children for social posts; for the infographics, I sourced stock photography and applied the brand’s doodle illustration style — layout, color, and hand-drawn elements — to new content.
