Client:
Arcadia Inc., St Petersburg, Russia
Scope:
Logo design, event brand identity, participant collateral, signage, print materials
Role:
Sole designer — concept through production, across all editions
Duration:
Multiple editions, 2015–2021
The Brief
Azov Developers Meetup (ADM) was an annual software development conference organised by Arcadia Inc. in Taganrog. As Arcadia’s in-house marketing designer, I created the event identity for its first edition in 2015 and designed the print and digital materials for each subsequent edition. I also supervised printing and on-site production.
Identity
The original identity paired the lowercase ‘a’ from Arcadia’s logo with the event name and a wave motif. The teal palette connected ADM to its organiser, while the year marked each edition.
For 2019, I reworked the ‘a’ into a splash-like form and paired it with heavier, darker typography. The teal palette maintained continuity with earlier editions, while the year became a separate element below the event name.
Event Materials
Participant folder
A gatefold folder for the 2018 edition, with the original mark on the cover, a teal-and-white interior pattern and a pocket for loose inserts.
Programme insert
A separate sheet placed inside the folder, using two columns to organise parallel tracks by time and distinguish sessions from speaker names.
Delegate Badges
Personalised badges were colour-coded by role: teal for participants, green for speakers and orange for organisers.
Wayfinding and navigational signage
Signs for entrances, halls, registration and coffee areas extended the event identity across the venue.
Stickers
Event stickers produced as takeaway collateral.
Outcome
ADM ran across multiple editions between 2015 and 2021. The identity remained consistent across event materials, with the 2019 refresh updating the design while preserving its connection to earlier editions.